The title of the article is "Zach Braff harnesses the power of social media for new film". The article was published on the site euronews on 25 April, 2013. The article is about funding a new film of ‘Scrubs’ star Zach Braff. The suggested title of the film is “Wish I Was Here”.Zack Braff organized crowd funding and has already found almost 20,000 backers pledging financial support.
As the author reports Mr Braff is using the website Kickstarter to launch his independent venture. The site allows users to create a video about their project, accept financial donations and define a target amount. If pledges reach that amount in the one-month period, the project is funded and money is taken from the backers’ bank accounts. Depending on how much money you put in, there often some kind of creative reward.
These reeards are divided according to the summ a person donates. For example, a person who pays $10,000 becomes a cast member and gets the “star treatment”: hair, makeup, wardrobe, and a line specifically written for them. For $2,500 you can be an extra on the set for a day. A $10 contribution will guarantee you the production diary and a weekly circular, including a video message from Mr. Braff himself.
What should be mentioned that the goal of Mr. Braff’s fundraising was set at $2 million and before the end of the first day, he had already received pledges amounting to $1.5 million.
The reporter comes to the conclusion that Zack Braff's smart use of social media is probably the secret of his success; he makes his posts funny and personal and has more than a million followers on Twitter. Though some criticize Braff for being goofy, others may disapprove of his ungrammatical film title, but I think one thing he must surely be congratulated for is his clever use of social media to harness the support of his fans across the world.
As the author reports Mr Braff is using the website Kickstarter to launch his independent venture. The site allows users to create a video about their project, accept financial donations and define a target amount. If pledges reach that amount in the one-month period, the project is funded and money is taken from the backers’ bank accounts. Depending on how much money you put in, there often some kind of creative reward.
These reeards are divided according to the summ a person donates. For example, a person who pays $10,000 becomes a cast member and gets the “star treatment”: hair, makeup, wardrobe, and a line specifically written for them. For $2,500 you can be an extra on the set for a day. A $10 contribution will guarantee you the production diary and a weekly circular, including a video message from Mr. Braff himself.
What should be mentioned that the goal of Mr. Braff’s fundraising was set at $2 million and before the end of the first day, he had already received pledges amounting to $1.5 million.
The reporter comes to the conclusion that Zack Braff's smart use of social media is probably the secret of his success; he makes his posts funny and personal and has more than a million followers on Twitter. Though some criticize Braff for being goofy, others may disapprove of his ungrammatical film title, but I think one thing he must surely be congratulated for is his clever use of social media to harness the support of his fans across the world.